diff --git a/app/controllers/users_controller.rb b/app/controllers/users_controller.rb
index d6c74e2e4..b364b5bd6 100644
--- a/app/controllers/users_controller.rb
+++ b/app/controllers/users_controller.rb
@@ -50,7 +50,6 @@ class UsersController < ApplicationController
       @user.save
       if @user.errors.empty?
         session[:user_id] = @user.id
-        flash[:alias_mixpanel] = true
       else
         flash[:notice] = "Sign up failed: #{@user.errors.full_messages.join("; ")}"
       end
@@ -95,7 +94,7 @@ class UsersController < ApplicationController
       disable_categorized_saved_searches disable_tagged_filenames
       enable_recent_searches disable_cropped_thumbnails disable_mobile_gestures
       enable_safe_mode disable_responsive_mode disable_post_tooltips
-      enable_recommended_posts opt_out_mixpanel
+      enable_recommended_posts opt_out_tracking
     ]
 
     permitted_params += [dmail_filter_attributes: %i[id words]]
diff --git a/app/javascript/packs/application.js b/app/javascript/packs/application.js
index 51ec8c039..710894dd9 100644
--- a/app/javascript/packs/application.js
+++ b/app/javascript/packs/application.js
@@ -43,4 +43,3 @@ export { default as Shortcuts } from '../src/javascripts/shortcuts.js';
 export { default as Upload } from '../src/javascripts/uploads.js';
 export { default as Utility } from '../src/javascripts/utility.js';
 export { default as Ugoira } from '../src/javascripts/ugoira.js';
-export { mixpanelInit, mixpanelEvent, mixpanelAlias } from '../src/javascripts/mixpanel.js';
diff --git a/app/javascript/src/javascripts/mixpanel.js b/app/javascript/src/javascripts/mixpanel.js
deleted file mode 100644
index 0e726094e..000000000
--- a/app/javascript/src/javascripts/mixpanel.js
+++ /dev/null
@@ -1,31 +0,0 @@
-const mixpanelInit = (user_id, opt_out, user_data) => {
-  if (typeof window.mixpanel !== "object") {
-    return;
-  }
-
-  window.mixpanel.identify(user_id);
-
-  if (opt_out) {
-    window.mixpanel.opt_out_tracking();
-  } else {
-    window.mixpanel.people.set(user_data);
-  }
-}
-
-const mixpanelEvent = (title, props) => {
-  if (typeof window.mixpanel !== "object") {
-    return;
-  }
-
-  window.mixpanel.track(title, props);
-}
-
-const mixpanelAlias = (user_id) => {
-  if (typeof window.mixpanel !== "object") {
-    return;
-  }
-
-  window.mixpanel.alias(user_id);
-}
-
-export { mixpanelInit, mixpanelEvent, mixpanelAlias };
diff --git a/app/models/user.rb b/app/models/user.rb
index dbeb8e09c..71e40959c 100644
--- a/app/models/user.rb
+++ b/app/models/user.rb
@@ -60,7 +60,7 @@ class User < ApplicationRecord
     disable_responsive_mode
     disable_post_tooltips
     enable_recommended_posts
-    opt_out_mixpanel
+    opt_out_tracking
     no_flagging
     no_feedback
   )
diff --git a/app/views/layouts/default.html.erb b/app/views/layouts/default.html.erb
index 69b24a8a5..168457d12 100644
--- a/app/views/layouts/default.html.erb
+++ b/app/views/layouts/default.html.erb
@@ -87,11 +87,11 @@
       $(window).trigger("danbooru:error", msg);
     }
     window._paq = window._paq || [];
-    <% if CurrentUser.is_member? && !CurrentUser.opt_out_mixpanel? %>
+    <% if CurrentUser.is_member? && !CurrentUser.opt_out_tracking? %>
       window._paq.push(["setUserId", '<%= CurrentUser.id %>']);
     <% end %>
     window._paq.push(["setDomains", "*.donmai.us"]);
-    <% if !CurrentUser.opt_out_mixpanel? %>
+    <% if !CurrentUser.opt_out_tracking? %>
       window._paq.push(["setCustomVariable", 1, "level", <%= CurrentUser.level %>, "visit"]);
       window._paq.push(["setCustomVariable", 2, "age", <%= ((Time.now - CurrentUser.created_at) / 1.year).to_i %>, "visit"]);
       window._paq.push(["setCustomVariable", 3, "postUpdateCount", <%= CurrentUser.post_update_count.to_i / 100 %>, "visit"]);
diff --git a/app/views/user_feedbacks/show.html.erb b/app/views/user_feedbacks/show.html.erb
index 54d0c5be4..34efbfb57 100644
--- a/app/views/user_feedbacks/show.html.erb
+++ b/app/views/user_feedbacks/show.html.erb
@@ -20,13 +20,3 @@
 <% content_for(:page_title) do %>
   Feedback - <%= @user_feedback.user_name %> - <%= Danbooru.config.app_name %>
 <% end %>
-
-<% if flash[:alias_mixpanel] %>
-  <% content_for(:html_header) do %>
-    <script>
-      $(function() {
-        window.Danbooru.mixpanelAlias("<%= CurrentUser.id %>");
-      });
-    </script>
-  <% end %>
-<% end %>
\ No newline at end of file
diff --git a/app/views/users/_upgrade_notice.html.erb b/app/views/users/_upgrade_notice.html.erb
index 199202dd6..4d485e414 100644
--- a/app/views/users/_upgrade_notice.html.erb
+++ b/app/views/users/_upgrade_notice.html.erb
@@ -2,14 +2,3 @@
   <h1><%= link_to "Upgrade your account for only $20!", new_user_upgrade_path, id: "goto-upgrade-account" %></h1>
   <p><%= link_to "No thanks", "#", :id => "hide-upgrade-account-notice" %></p>
 </div>
-
-<% content_for(:html_header) do %>
-  <script>
-    $(function() {
-      if (typeof window.mixpanel === 'object') {
-        window.mixpanel.track_links('#goto-upgrade-account', 'clicked upgrade notice');
-        window.mixpanel.track_links('#hide-upgrade-account-notice', 'hide upgrade notice');
-      }
-    });
-  </script>
-<% end %>
\ No newline at end of file
diff --git a/app/views/users/edit.html.erb b/app/views/users/edit.html.erb
index 17576ac90..c9fad56cc 100644
--- a/app/views/users/edit.html.erb
+++ b/app/views/users/edit.html.erb
@@ -97,7 +97,7 @@
 
         <%= f.input :disable_responsive_mode, :as => :select, :collection => [["No", "false"], ["Yes", "true"]], :include_blank => false, :hint => "Disable alternative layout for mobile and tablet" %>
 
-        <%= f.input :opt_out_mixpanel, :as => :select, :collection => [["No", "false"], ["Yes", "true"]], :include_blank => false, :hint => "Opt out of tracking" %>
+        <%= f.input :opt_out_tracking, :as => :select, :collection => [["No", "false"], ["Yes", "true"]], :include_blank => false, :hint => "Opt out of tracking" %>
 
         <%= f.input :custom_style, :label => "Custom <a href='https://en.wikipedia.org/wiki/Cascading_Style_Sheets'>CSS</a> style".html_safe, :hint => "Style to apply to the whole site.", :input_html => {:size => "40x5"} %>
       </fieldset>